Daily Archives: December 13, 2018

DoubleVerify Launches Brand Safety and Suitability Verification Across YouTube, Extending Quality Coverage for Global Brands

DV expands its partnership with YouTube to identify off-brand content, enabling measurement of Authentic ImpressionⓇ delivery

NEW YORK, Dec. 13, 2018 (GLOBE NEWSWIRE) — DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics, today announced an expanded partnership with YouTube to deliver brand safety and suitability measurement for campaigns run on the platform. The partnership drives greater campaign transparency and unlocks potential performance for advertisers wishing to avoid unsuitable content or categories of lesser relevance to the brand.

“We are excited to enter a new phase of partnership with YouTube,” said Wayne Gattinella, CEO of DoubleVerify. “Today, brand suitability is a core advertiser expectation – across all media types and buying platforms. With our expanded partnership, DoubleVerify is ensuring brand suitability on the world’s leading online video platform.”

YouTube advertisers will now benefit from DV’s best-in-class Brand Safety and Suitability coverage, providing a consistent, third-party verification methodology aligned with their broader media measurement efforts. Advertisers will receive detailed insights into the appropriateness of the media on which their video campaigns are running, creating a continuous feedback loop that improves campaign targeting.

Specifically, Brand Safety and Suitability controls give advertisers access to DV monitoring against 11 categories that can severely challenge brand safety, such as violence, hate speech and pornography.

Also, advertisers can opt into 10 additional Brand Targeting categories, such as pets, automotive and travel – based on relevance to the brand.

“We are giving advertisers comprehensive intelligence and actionable insights to help them avoid off-brand media,” added Gattinella. “Whether content is damaging to brand equity or simply irrelevant, we are helping advertisers maximize campaign success on YouTube.”

DoubleVerify’s best-in-class content classification system extends across devices – mobile, desktop and CTV – and 20 different languages. Brand Safety and Suitability controls are available via DoubleVerify’s flagship service and performance platform, DV Pinnacle® – for YouTube Auction and YouTube Reserve inventory, including TrueView, Bumper Ads and Google Preferred.

In October 2016, DoubleVerify and YouTube partnered for viewability and fraud measurement across the platform. The addition of brand safety and suitability lets DV measure delivery of the DV Authentic Impression® – a proprietary, MRC-accredited metric of media quality and effectiveness – on YouTube. To be counted as Authentic, an impression must be fully viewed, by a real person, in a brand-suitable environment.

For more information on how to incorporate DoubleVerify with YouTube on digital ad campaigns please contact sales@doubleverify.com.

About DoubleVerify

DoubleVerify is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry. Learn more at doubleverify.com.

PR Contact:
Chris Harihar of Crenshaw Communications, on behalf of DoubleVerify
chris@crenshawcomm.com
212.367.9748

FROM CUTE TO CONFIDENT: MARY KAY INC. TALKS PINK AT THE MUSEUM AT FIT

Mary Kay Inc. and The Museum at The Fashion Institute of Technology Partner for a Pink-Centric Panel Discussion in Conjunction with Special Exhibition ‘Pink: The History of a Punk, Pretty, Powerful Color’

NEW YORK, N.Y., Dec. 13, 2018 (GLOBE NEWSWIRE) — From pink makeup compacts to the iconic pink Cadillac, global beauty brand Mary Kay has been synonymous with the color pink for more than five decades. On December 13, 2018, Mary Kay will partner with The Museum at FIT (MFIT) to host a scholarly panel discussion, ‘Powerful Pink: From Cute to Confident,’ at the Katie Murphy Amphitheatre on the New York City FIT campus. Panelists include Luis Casco, Mary Kay Global Beauty Ambassador and celebrity makeup artist; Kate Greene, Vice President of Communications and Creative Direction at Givaudan and Karen Young, FIT adjunct professor and founder of The Young Group. The panel discussion will be moderated by Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc.

The scholarly panel discussion is in conjunction with MFIT’s special exhibition, ‘Pink: The History of a Punk, Pretty, Powerful Color,’ which is open to the public through January 5, 2019. Earlier this fall, in celebration of Mary Kay’s 55th anniversary, the global cosmetics powerhouse partnered with the fashion museum to unveil the special exhibition and honor the complex, multifaceted color while exploring its changing significance throughout history.

“We’re proud to partner with The Museum at FIT to discuss the impact and importance of pink in cosmetics, as part of its special exhibition,” said Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc. “In 1963, Mary Kay Ash launched her dream company with her life savings of $5,000 because she believed in the potential of women and she believed in the power of pink!”.

MFIT’s ‘Pink: The History of a Punk, Pretty, Powerful Color’ exhibition features clothing dating from the 18th century to the present that spans the pink color spectrum and includes designer brands such as Christian Dior and Gucci. As part of this fashion retrospective, the exhibit seeks to question clichés and correct popular misconceptions, such as the idea that the color pink is childish or exclusive to women.

“The response to ‘Pink: The History of a Punk, Pretty, Powerful Color’ has been overwhelmingly positive and we’re delighted to continue our partnership with Mary Kay by hosting this panel to discuss the company’s signature color and the power of pink in cosmetics,” said Dr. Valerie Steele, Director and Chief Curator of The Museum at FIT. “Pink has a long and illustrious history in fashion and beauty, and this is sure to be a lively and educational event.

For more information about the panel discussion and to register attendance, click here.

About Mary Kay

At Mary Kay, success lies in our dedication to irresistible products, a rewarding opportunity and positive community impact. For 55 years, Mary Kay has inspired women to achieve their entrepreneurial goals in nearly 40 countries. As a multibillion-dollar company, we offer the latest in cutting-edge skin care, bold color cosmetics and fragrances. Discover more reasons to love Mary Kay at marykay.com.

About the Museum at FIT

The Museum at FIT, which is accredited by the American Alliance of Museums, is the only museum in New York City dedicated solely to the art of fashion. Best known for its innovative and award-winning exhibitions, the museum has a collection of more than 50,000 garments and accessories dating from the 18th century to the present. The museum’s mission is to educate and inspire diverse audiences with innovative exhibitions and projects which advance the knowledge of fashion. Visit fitnyc.edu/museum.

Attachment

Mary Kay Inc. Corporate Communications
Mary Kay Inc.
972-687-5332
media@mkcorp.com

Outstanding firms for workers to be honored

60 most outstanding businesses who act for workers’ interests will be honored in Hanoi this Saturday.

The list, which ranked the best firms for workers nationwide, was compiled by the Vietnam General Confederation of Labour (VGCL), in collaboration with the Ministry of Labour, Invalids and Social Affairs (MoLISA) and the Vietnam Chamber of Commerce and Industry (VCCI).

This year, businesses with more than 7,000 workers accounted for 47% of total participants, while firms paying each employee over 430 USD per month were 70% and those earning 4.3 million USD in yearly profit made up 55%. The top enterprises will be chosen for the ranking for having met criteria in ensuring social welfare and insurance, training workers for the Fourth Industrial Revolution, and fulfilling tax duty to the State.

Source: VOV5

Theresa May wins Conservative Party vote of confidence

British Prime Minister Theresa May won a confidence vote from her party on Wednesday.

The result is predictable as in the same morning, before the vote, most Conservative lawmakers, including all of the Cabinet, said they support her next tenure as party leadership and the Prime Minister. MP Alan Duncan urged other Conservative MPs to back Ms. May for the sake of the UK, Government, and Party. Secretary of State for International Trade Liam Fox said this is a totally inappropriate time to have a contest.

Source: VOV5

Rolling Thunder to End Annual DC Ride After 2019

The deafening roar of thousands of motorbikes riding through Washington, D.C., to honor service members killed in action or taken prisoners of war will be silenced after one more rally next year.

Rolling Thunder, which began in 1987, will hold its last annual ride on Memorial Day 2019.

“It has been a hard decision to make,” Rolling Thunder founder and Vietnam War veteran Artie Miller writes in a letter he plans to send to supporters in January. “After much discussion and thought over the last six months, Rolling Thunder National Officers have concluded to end our 32-year annual D.C. Memorial Weekend event.”

Organizers cited escalating costs and a lack of cooperation from the Pentagon and metropolitan police departments as reasons for ending the popular event.

Rolling Thunder Inc., the nonprofit group that organizes the ride, spent more than $200,000 to stage the event last year.

Number of issues

Pete Zaleski, national vice president of Rolling Thunder, told The Washington Post that in addition to the costs, the group was also having problems with the Pentagon seeking additional security, prohibiting the sale of merchandise and limiting the involvement of sponsors.

The ride begins at the Pentagon parking lot, passes over Memorial Bridge into D.C., circles the National Mall, and ends at the Vietnam Veterans Memorial. Officially called the “Ride for Freedom,” Rolling Thunder drew 2,000 riders in 1988, its first year. There were more than 500,000 riders in 2018.

Smaller events

Organizers said the ride will not be held in the nation’s capital after next year’s 32nd ride. Instead, there will be regional events organized by various chapters to honor those killed in action or who were prisoners of war.

They hope the smaller events will draw more attention at regional levels and redirect the focus to veterans issues.

Source: Voice of America

Rolling Thunder to End Annual DC Ride After 2019

The deafening roar of thousands of motorbikes riding through Washington, D.C., to honor service members killed in action or taken prisoners of war will be silenced after one more rally next year.

Rolling Thunder, which began in 1987, will hold its last annual ride on Memorial Day 2019.

“It has been a hard decision to make,” Rolling Thunder founder and Vietnam War veteran Artie Miller writes in a letter he plans to send to supporters in January. “After much discussion and thought over the last six months, Rolling Thunder National Officers have concluded to end our 32-year annual D.C. Memorial Weekend event.”

Organizers cited escalating costs and a lack of cooperation from the Pentagon and metropolitan police departments as reasons for ending the popular event.

Rolling Thunder Inc., the nonprofit group that organizes the ride, spent more than $200,000 to stage the event last year.

Number of issues

Pete Zaleski, national vice president of Rolling Thunder, told The Washington Post that in addition to the costs, the group was also having problems with the Pentagon seeking additional security, prohibiting the sale of merchandise and limiting the involvement of sponsors.

The ride begins at the Pentagon parking lot, passes over Memorial Bridge into D.C., circles the National Mall, and ends at the Vietnam Veterans Memorial. Officially called the “Ride for Freedom,” Rolling Thunder drew 2,000 riders in 1988, its first year. There were more than 500,000 riders in 2018.

Smaller events

Organizers said the ride will not be held in the nation’s capital after next year’s 32nd ride. Instead, there will be regional events organized by various chapters to honor those killed in action or who were prisoners of war.

They hope the smaller events will draw more attention at regional levels and redirect the focus to veterans issues.

Source: Voice of America

Vietnam, US cooperate in fighting infection, drug resistance

The US and Vietnam on Wednesday signed a Memorandum of Understanding to boost cooperation in infection prevention and the surveillance of antibiotic resistance and infection. Signatories were Minister of Health Nguyen Thi Kim Tien and Director of the Centers for Disease Control and Prevention (CDC) of the US Robert Redfield.

The MoU is intended to strengthen the capacity of infection prevention programs, including conducting risk assessments, developing policies and guidelines, and monitoring and evaluating relevant programs. It also aims to improve testing capacity to detect antibiotic-resistance pathogens through training and consultation; exchange isolated strains of bacteria, and share information on best practices and scientific advances in microbiological testing techniques. Vietnam and the US will work together to improve antibiotic use management, probe into infection outbreaks, and develop epidemiologic personnel.

Source: VOV5