March 25, 2023

FCB Tops 2023 WARC Rankings for Creative Effectiveness

FCB awarded #1 Creative Agency & #1 Campaign for Effectiveness in WARC Effective 100

2023 WARC Rankings

NEW YORK, March 24, 2023 (GLOBE NEWSWIRE) — FCB was a top performer in the 2023 WARC Rankings, earning recognition as the #1 Creative Agency for Effectiveness in the WARC Effective 100, among other distinctions. Numerous FCB campaigns were honored as well, including Michelob ULTRA’s “Contract for Change,” which ranked as the #1 Campaign for Effectiveness.

“Creative is the business and the business is creative. To separate the two does a disservice to the industry. We will continue to partner with our clients to create work that is both effective in the moment and impactful long term. FCB is honored that this Timely and Timeless approach to work is being recognized by WARC,” said Susan Credle, FCB Global Chair & Global CCO.

In the Effective 100, FCB New York was named the #1 Creative Agency for Effectiveness, joined by two additional FCB agencies, with FCB Chicago ranking #4 and FCB Toronto ranking #7, making it WARC’s top-ranked Canadian agency this year.

“Our offices are showing why brands shouldn’t have to choose between activating business today and building equity over time,” said Tyler Turnbull, FCB Global CEO. “We’re grateful to our clients for embracing creativity and believing in FCB’s mission to prove creativity as an economic multiplier for their businesses.”

Also in the Effective 100, Michelob ULTRA’s “Contract for Change,” created by FCB New York and FCB Chicago, ranked as the #1 Campaign for Effectiveness this year. The campaign, which also won the Cannes Lions 2022 Creative Effectiveness Grand Prix, was a revolutionary agreement to grow America’s 1% of organic farmland and transform over 100,000 acres of farmland to produce ingredients for Michelob ULTRA’s Pure Gold.

A total of six FCB campaigns ranked as top campaigns for effectiveness:

(#1) “Contract for Change” by Michelob ULTRA, FCB Chicago, FCB New York
(#8) “Long Term” by the Canadian Down Syndrome Society (CDSS), FCB Canada
(#12) “Courtside” by Michelob ULTRA, FCB New York
(#26) “Project Understood” by the Canadian Down Syndrome Society (CDSS), FCB Canada
(#55) “A Song for Every CMO” by Spotify, FCB New York
(#57) “Gear Up” by Bank of Montreal (BMO), FCB Canada

FCB’s success is largely attributed to the ongoing expansion and integration of global creative data and CRM capability FCB/SIX, which aims help clients break through to deliver meaningful experiences and make every media dollar count.

WARC Effective 100 results come on the heels of FCB being named the #3 Global Agency Network in the WARC Creative 100, with three FCB agencies ranking in the top 100 creative agencies and five FCB campaigns ranking in the top 100 creative campaigns. Both Creative 100 and Effective 100 are part of the annual WARC Rankings of the most awarded networks, agencies and campaigns across creative, media and effectiveness.

About FCB
FCB (Foote, Cone & Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873. Named Cannes Lions 2022 #2 Global Network, 2022 Ad Age A-List, 2022 Fast Company Most Innovative, Cannes Lions 2020/2021 Global Network of the Year, Adweek 2020 Global Agency of the Year and the #1 Global Network on The Good Report, FCB focuses on creating Never Finished campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visit fcb.com or follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook and LinkedIn.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7edb9a1a-a4c9-4e9c-aa10-00e946cad4fa

Media Contact:
Titus Wouda Kuipers
+1 201-463-2858
titus.woudakuipers@fcb.com

GlobeNewswire Distribution ID 8795339

March 25, 2023

PM attends national startup festival for students

Prime Minister Pham Minh Chinh attended the opening of the fifth National Startup Festival for students in the central province of Thua Thien-Hue’s Hue city on March 25.

Expressing his delight at the high startup spirit and aspirations of students, PM Chinh said that startup and innovation is an important resource for each country, especially during the era of globalisation, international integration and the Fourth Industrial Revolution.

He highlighted the Party and State’s great attention and efforts to encourage and support startup and innovation activities, which have helped spread the startup campaign across the nation and among people from all walks of life, especially the youth.

He noted that after nearly five years of implementation, the project to support pupils and students’ startups until 2025 has attracted nearly 2,600 startup projects and more than 4,000 startup ideas and projects in the field of vocational training.

To date, the country has attracted more than 60 adventure funds, while over 3,000 startups have been launched successfully, and nearly 100 universities have included startup into their curricula. At the same time, 98 incubators have been set up in schools.

The Ho Chi Minh Communist Youth Union at all levels have organised more than 3,000 startup contests, drawing nearly 370,000 youngsters with nearly 14,000 ideas, while assisting nearly 16,000 startup projects at a cost of nearly 700 trillion VND (29.75 million USD).

However, the Government leader held that the growth of Vietnam’s startup ecosystem has yet to meet the potential, while the youth have still faced many barriers and difficulties in implementing their startups.

He asked ministries, sectors and localities to continue to create favourable conditions, environment and legal foundation for youngsters to launch startups.

It is necessary to review, amend and supplement mechanisms and policies to encourage and protect the youth during the startup and innovation process, while giving them assistance in capital, infrastructure, human resources and tax policies, and associating startups in schools with the settlement of current issues, he said.

He also stressed the need to promote the growth of incubators and startup support centres for students. The PM asked ministries, sectors and localities to support startup and innovation activities, and strengthen the commercialisation of youngsters’ products.

Universities and training facilities should boost the growth of the startup ecosystem in the education-training sector, he requested.

PM Chinh also asked the Ho Chi Minh Communist Youth Union to continue to inspire youngsters and spread the desire for startup and innovation among them, thus nurturing startup and innovation ideas of pupils and students.

He underlined that the Party and State always welcome all startup and innovation ideas to deal with bottlenecks in various sectors, especially digital transformation, artificial intelligence, blockchain, Internet of Things, green, digital, circular economy, nano economy, and aerospace technology, thus catching up with developed countries in the world.

The annual festival, part of the project to support pupils and students in launching their startups, will last until March 26 with various activities including exhibitions on startups, forums and conferences on supporting startups in high schools, and the final round of a startup contest for students./.

Source: Vietnam News Agency

March 25, 2023

HCM City launches first international electronic training centre

The International Electronic Training Centre (IETC), the first of its kind meeting international standards in Vietnam, was launched by the Saigon Hi-Tech Park Training Centre and Sun Electronics Group JSC in Ho Chi Minh City on March 25.

Huynh Tan Buu, General Director of Sun Electronics, said that the centre provides training programmes up to the International Process Control (IPC) standard.

The programmes are designed and taught by Vietnamese experts who have worked for many years in large electronic corporations in Silicon Valley in the US. The IETC targets engineers working in enterprises, recent graduates from universities and colleges, and entrepreneurs starting up in the field of electronics and microchips, he said.

For his part, Minister of Science and Technology Huynh Thanh Dat held that the centre is an important factor for the establishment of an electronic and semiconductor industry ecosystem of HCM City in particular and the whole country in general.

He said that science and technology research and development for the electronics and semiconductor industry has always been one of Vietnam’s priority orientations over the past years.

The Ministry of Science and Technology has proposed the Government and the Prime Minister issue policies and perfect the legal corridor for the investment and development of high-tech products, including electronic products and semiconductor chips, he said, adding that the ministry has also coordinated with other ministries and sectors in designing additional special incentives for high-tech, large-scale, high-value-added projects, including those in chip production.

Chairman of the HCM City People’s Committee Phan Van Mai said that the city has considered electronic and semiconductor chip industry as one of the priority sectors for development, and will focus on the product design stage.

He said he hopes the centre will coordinate with local training facilities to improve the efficiency of training activities in the city.

On the occasion, the Saigon Hi-Tech Park Training Centre and Sun Electronics Group JSC signed cooperation agreements with MediaTek Company to apply its chipsets in training and product design activities at IETC.

The Saigon Hi-Tech Park Management Board also signed a cooperation deal with the National Innovation Centre (NIC) to implement the IETC model in Hanoi./.

Source: Vietnam News Agency

March 25, 2023

Khanh Hoa: fisherman suffering from decompression brought ashore for further treatment

A fisherman suffering from decompression sickness due to deep diving was brought ashore from Truong Sa township’s medical centre in Truong Sa district, the south-central province of Khanh Hoa for further treatment in HCM City’s Military Hospital 175 in the early morning of March 25.

The 51-year-old patient, residing in the central province of Ha Tinh, is a crew member of fishing boat QNg 96-293 TS.

After diving at a depth of 35 metres and coming to the surface suddenly, the man had left chest pain, mild shortness of breath and weak legs. He was took to Truong Sa township’s medical centre for treatment at 12:00 on March 23.

Through blood tests and X-rays scanning, the patient was diagnosed with decompression sickness due to deep diving in the 23rd hour. He was placed under intensive treatment but his health condition did not improve.

After consulting doctors of the Military Hospital 175 via Telemedicine, doctors here urgently proposed the Ministry of Defence bring the patient ashore for further treatment.

During the process of transporting the patient to the mainland, the air emergency team of the Military Hospital 175 always closely monitored the patient’s vital signs, and cooperated with the flight crew of the ministry’s Army Corps 18 to ensure safety for the flight and the patient.

On March 25 morning, after receiving intensive treatment at the Military Hospital 175 in HCM City, the patient showed signs of improvement./.

Source: Vietnam News Agency