Bangkok, Shopee reveals that 79% of GEN Z shoppers trust online e-commerce platforms to choose quality products. Shopee (Shopee) e-commerce platform Reveal information The latest about Gen Z shopper behavior is a rapidly growing group of people. in online shopping through e-commerce platforms According to an online shopping survey, 68 percent of Gen Z shoppers visit an e-commerce platform before making a purchase. The online shopping behavior of GEN Z shoppers takes into account product research. Product reviews and demos Trust from a trusted brand Including price information before deciding to buy. It is considered that 79 percent of the GEN Z group trusts e-commerce platforms for online shopping. Because they offer quality products along with a smooth shopping experience. good customer service and payment methods Convenience is another factor that Gen Z shoppers in Thailand value. Proportion: 74 percent of this group of shoppers Search for products and order products, complete on one e-commerce platform . Because shoppers receive a superior shopping experience by looking at reviews. Coupled with good customer service, this group of shoppers is very satisfied in terms of their experience before and after purchasing products. While 50 percent of GEN Z shoppers search for products on social commerce but decide to buy products on e-commerce platforms. From the report of The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era, it is also revealed that 73 percent of GEN Z shoppers in Thailand are interested in 'fashion products', making Shopee aware of their shopping behavior. with products in this category It is considered a group worth watching in the fashion product group. We found interesting insights from Shopee insights in the first quarter of 2024, such as shirts, long jeans, and watches. Karan Ambani, Business Director, Shopee (Thailand), said that GEN Z is a group of users who grew up with the online world. and is considered an important force that will drive the digital economy. Not o nly in Thailand but on a global level. Shopee, as the number 1 e-commerce platform leader, therefore delivers the experience Aiming to stop development new initiatives To best serve our users. Source: Thai News Agency