Tuyen quang: Tourism, particularly community-based tourism, has significantly improved both the material and spiritual lives of ethnic minority communities in the northernmost mountainous province of Tuyen Quang. In just a decade, Tuyen Quang has transformed from a little-known stop for a few thousand visitors into a dream destination for millions. In 2024, the locality welcomed almost 3.3 million tourists, 8.8% higher than that recorded in the previous year, generating over 8.1 trillion VND (over 317 million USD) in revenue. Tourism not only provides the ethnic minority communities of Tuyen Quang with stable income but also helps preserve their cultural identity and turn them into ambassadors in promoting the image of their hometown.
According to Vietnam News Agency, the rise in tourism has brought substantial economic benefits to the region, providing not just financial stability but also fostering a sense of pride among the local ethnic communities. The shift towards community-based tourism has allowed th
ese communities to showcase their unique traditions and cultures, attracting tourists eager to experience authentic cultural exchanges. This model of tourism ensures that the economic gains are directly channeled back into the communities, enhancing their quality of life and supporting the preservation of their cultural heritage.
The success of Tuyen Quang serves as a model for other regions seeking to harness the potential of community-based tourism. By focusing on sustainability and cultural preservation, Tuyen Quang has set a benchmark for how tourism can be used as a tool for community development, benefiting both residents and visitors alike. The province’s commitment to maintaining the authenticity of its cultural practices while welcoming tourists has proven to be a successful strategy in transforming the livelihoods of its ethnic minorities.