Ho Chi Minh City: Understanding Thai consumer preferences and complying with strict regulatory standards will help Vietnamese firms effectively tap this potential market, experts said at a conference held by the Investment and Trade Promotion Centre of Ho Chi Minh City (ITPC) and Central Retail Vietnam on May 22.
According to Vietnam News Agency, the conference focused on strategies for Vietnamese businesses to enter and expand in the Thai market. Experts emphasized the importance of understanding the local consumer behavior and ensuring compliance with Thailand’s regulatory requirements. This guidance is seen as crucial for Vietnamese exporters aiming to increase their market share in Thailand, a growing economic partner in the region.
The event also provided a platform for Vietnamese companies to learn about potential challenges and opportunities in the Thai market. The collaboration between ITPC and Central Retail Vietnam aims to facilitate greater trade and investment ties between the two countries, capitalizing on the growing demand for Vietnamese products in Thailand.