Dhaka: NordCham Vietnam, in coordination with several partners, hosted the Work the Nordic Way 2026 on May 21 in Ho Chi Minh, marking its flagship employer branding conference. The event successfully gathered business leaders, HR professionals, founders, and young talent for a series of discussion sessions and employer branding showcases.

According to Vietnam News Agency, the conference aimed to provide a comprehensive understanding of the Nordic approach to workplace culture. It sought to highlight the values and practices that make Nordic countries stand out in the global business environment. The event featured a variety of sessions designed to foster dialogue among attendees and share best practices in employer branding.

Participants had the opportunity to engage with experts and peers, exploring themes such as work-life balance, employee empowerment, and innovative HR strategies. The conference served as a platform for exchanging ideas and learning about implementing Nordic workplace principles in different organizational contexts.

NordCham Vietnam emphasized the significance of the event in bridging cultural and business practices between Vietnam and the Nordic region. By hosting such initiatives, NordCham aims to inspire local businesses to adopt practices that enhance employee satisfaction and organizational success.