Hanoi: Cuisine has been positioned as a primary tourism product to attract more tourists to the central coastal city of Da Nang. This strategic move comes amid a growing global travel trend where tourists increasingly prioritize authentic local cultural experiences within their travel itineraries. According to Vietnam News Agency, the unique appeal of Da Nang's cuisine lies in its rich blend of long-standing local specialties like Mi Quang (Quang region's noodles), banh xeo (crispy pancakes), and bun mam (fish sauce gumbo) with regional cross-cultures and deep international integration, creating a diverse and modern culinary identity. Recognizing this potential, the city is actively integrating gastronomy into travel itineraries to enhance the visitor experience while simultaneously promoting destinations and preserving local culinary heritage.