Forget Digital: Five Below Bets Big On Physical Stores

Published by
The Street

By Vidhi Choudhary This discount retailer has new plans to triple its store count and double its revenue. Twenty years ago, Five Below (FIVE) – Get Five Below, Inc. Report started just outside of Philadelphia to make shopping fun for young people with a limited allowance. It works because the company sells products all under $5 except for a section called Five Beyond. It helps that its stores have a chilled-out vibe that makes children want to spend more time in it. Conceptually it’s like a dollar store, but more fun. Its products change often and you never know what you might get when you vis…

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