Hanoi: Malaysia's The Star has reported that over the years, Vietnam has consistently been ranked among the world's top 10 most hospitable countries. According to Vietnam News Agency, Southeast Asia is deemed one of the friendliest regions in the world, with hospitality seen from Thailand to Indonesia. However, Vietnam stands out as a country that travellers often rank as the friendliest of all.

For several years, Vietnam has been recognized as one of the world's top 10 countries with the best hospitality, as noted by The Star. The capital city, Hanoi, is highlighted for its friendly staff and outstanding service. This warmth is largely due to Vietnam's deeply rooted culture of community and social harmony, which is supported by a rich tradition of hospitality culture.