Ho chi minh city: With a month left until the Mid-Autumn Festival, Ho Chi Minh City’s mooncake market is buzzing as major brands launch new flavors, creative packaging, and designs inspired by traditions. Since the beginning of the 7th lunar month, leading confectionery companies have launched their new products. Luxury products, such as mooncakes infused with bird’s nest, shark fin, or deluxe mixed fillings, continue to attract consumers in Ho Chi Minh City.

According to Vietnam News Agency, the mooncake market in Ho Chi Minh City is experiencing significant activity as brands strive to capture consumer interest through innovation. New flavors and unique packaging are among the strategies employed by companies to stand out in the competitive market. The introduction of exotic ingredients like bird’s nest and shark fin in mooncakes reflects the ongoing trend of luxury and premium offerings in the market.