Hanoi: The Ministry of Foreign Affairs, in coordination with the Gia Lai provincial People's Committee, held an international press conference in Hanoi on March 5 to introduce the Visit Vietnam Year - Gia Lai 2026 under the theme "Mountains Embrace the Sea". The event was attended by Deputy Minister of Foreign Affairs Ngo Le Van, Vice Chairwoman of the Gia Lai provincial People's Committee Nguyen Thi Thanh Lich, representatives of provincial departments and agencies, foreign diplomatic missions, and domestic and international media.

According to Vietnam News Agency, the initiative aims to promote Gia Lai as a prominent travel destination, highlighting its natural beauty and cultural heritage. The event set the stage for a series of activities and programs designed to attract tourists from around the globe. The focus will be on sustainable tourism, ensuring that the region's natural resources and cultural values are preserved while promoting economic growth.

The conference provided a platform for discussions on potential collaborations between local authorities and international partners. It emphasized the importance of infrastructure development and investment in tourism-related projects to accommodate the expected influx of visitors in 2026. The representatives highlighted various attractions in Gia Lai, including its mountainous landscapes and unique cultural experiences, which align with the theme of the Visit Vietnam Year.

The event also served as a call to action for stakeholders in the tourism industry, encouraging them to contribute ideas and resources to make Visit Vietnam Year - Gia Lai 2026 a success. The overall goal is to establish Gia Lai as a key destination in Vietnam and enhance its visibility on the global tourism map.