Lam dong: The coastal areas of Lam Dong province are not only famous for sunshine, wind, blue sea and white sand, but also home to the distinctive cultural heritage of the Cham community. With a history spanning thousands of years, both tangible and intangible cultural values of the Cham people there are being preserved, honoured, and gradually promoted for sustainable tourism development.

According to Vietnam News Agency, the integration of Cham cultural values into the tourism sector is a strategic move by local authorities to enhance the region’s appeal. Efforts are being made to showcase the rich traditions of the Cham people through various initiatives aimed at both preservation and tourism promotion. This includes the restoration of historical sites, organization of cultural festivals, and development of community-based tourism projects that allow visitors to experience the Cham way of life.

The emphasis on Cham cultural heritage is seen as a way to diversify the tourism offerings in Lam Dong and attract a wider range of tourists. The province is working closely with cultural experts and local communities to ensure that these initiatives are respectful and beneficial to the Cham people, while also providing an enriching experience for visitors. By leveraging its unique cultural assets, Lam Dong aims to position itself as a leading destination for cultural tourism in Vietnam.