Phu quy: Phu Quy special zone in Lam Dong province has been identified as a future hub for marine and green tourism, anchored in a broader strategy to restructure its sea-based economy toward sustainability, while safeguarding maritime sovereignty and restoring marine ecosystems. Located 56 nautical miles offshore, the island is being developed into a high-quality marine tourism centre and a sustainable fisheries logistics hub.

According to Vietnam News Agency, the island's appeal has been recognised internationally, ranking among Southeast Asia's top must-visit destinations by Thai media, while Booking.com named it among Vietnam's 10 most hospitable destinations in 2026. Local authorities report that tourist arrivals have surged from over 40,000 in 2021 to around 155,000 in 2025, including nearly 4,000 international visitors. This rapid growth has driven an expansion in accommodation, from just nine establishments in 2019 to 69 today, offering more than 850 rooms.