Hanoi:Vietnamese brands must evolve into a strategic competitive advantage for the national economy, Prime Minister Le Minh Hung declared on October 16. He urged businesses to transition from cost-based strategies to focusing on value creation, innovation, and increased involvement in global value chains.

According to Vietnam News Agency, the Prime Minister made these remarks during a ceremony in Hanoi, where products awarded the Vietnam National Brand title for 2026 were announced. The event was organized by the Vietnam National Brand Council and the Ministry of Industry and Trade.

This year, 499 products from 227 businesses were recognized across various sectors, including processing-manufacturing, agriculture and food, pharmaceuticals and medical equipment, finance and banking, telecommunications and technology, transport and logistics, and trade and services.