Seoul: Quang Tri province is promoting its One Commune One Product (OCOP) programme in connection with tourism development, helping to expand market access for local agricultural products while creating new opportunities for sustainable rural economic growth. The central province currently has 160 OCOP products developed by cooperatives, cooperative groups, and businesses, including two five-star and 31 four-star products. These locally distinctive products are gradually becoming "ambassadors" showcasing Quang Tri's culture and identity to domestic and international visitors. According to Vietnam News Agency, the initiative aims to leverage the unique agricultural products of Quang Tri as a means to attract tourists, thereby increasing visibility and sales for local producers. By integrating these products into the tourism experience, the province seeks to create a symbiotic relationship where both the agricultural and tourism sectors benefit mutually. This approach is expected to boost the local economy and provide a sustainable model for growth.