Government House, 'Seththa' gives policy to increase the potential of the provinces. "Governors of 55 provinces, cities worth visiting" order the preparation of a master plan. Accelerate the conservation and development of cultural and natural resources. Pushing some provinces to become world heritage sites, indicating the need to set challenging KPIs for working together Mr. Settha Thavisin, Prime Minister, gave a policy to increase the potential of the province. Given to governors of 55 tourist provinces (city attractions) and regional administrators of the Tourism Authority of Thailand. After chairing a meeting to exchange opinions about increasing the potential of 55 tourist provinces (cities worth visiting), one episode said that the tourism industry is a strong point of Thailand that the government gives importance to. The government has set the IGNITE TOURISM THAILAND policy to aim to push Thailand reaches its goal of being an important Tourism Hub in the world. There is a strategy to drive policy wi th the strategy of main cities and cities worth visiting. Connecting tourist routes from the main city to nearby cities. Distribute tourists to various regions as well as distribute income to cities worth visiting. The Prime Minister said that the government places importance on promoting tourism in cities worth visiting in all 55 provinces. The operation of promoting cities worth visiting. The readiness of various driving factors such as tourist attractions, accommodations, transportation, and local identity must be taken into account. Delivering restaurant experiences and tourism activities through the concept of 5 Must Do in Thailand, presenting the charm of Thailand with Must Eat: Enjoy delicious food from all over Thailand. Must See: Dazzled by Thai culture. Must Seek: Unseen. Interesting places to visit. Must Buy: Handicrafts. Worth buying and Must Beat: the ultimate sport, challenging the body and mind, all of which show the charm of Thainess. to win the hearts of tourists Ready to invite and stimulat e decision-making to travel in the provinces and attractive cities. Causing the distribution of income to the local people thoroughly, the Prime Minister said that promoting such attractive cities would not be possible. If we do not receive cooperation from everyone as Prime Minister I would like to provide important policies for promoting attractive cities as follows: Travel development Request that all provinces develop and improve important infrastructure such as roads, transportation systems and various facilities to accommodate tourists and increase travel convenience. In terms of other connections, such as Direct Flight, today we also have to provide more adequate ones. We request that there be partnerships with other tourism industry sectors, whether tour agents, credit card companies, airlines, hotel chains. Various restaurants and restaurants to be a part of developing the travel experience as well. The Prime Minister said that promotion and public relations Ask the provincial governor to create a plan to promote tourism and intensively publicize tourist attractions in secondary cities. Divide by groups of travelers, creating a Customer Journey, clearly showing how each group will do marketing, such as the Moo line, LGBTQ group, Festival group, train line, or according to the characteristics of each group of tourists. Both for domestic and international groups, use different media and online communities to get the most benefit. The Prime Minister said that supporting local businesses We ask that you develop policies to support local businesses, such as providing tax incentives. financial support and organizing training to improve service quality For promoting sustainable tourism Request that all provinces promote tourism that protects the environment and supports local communities. By developing environmentally friendly tourist attractions and community participation in the development and management of tourist attractions such as tourism groups, floating markets, and public parks. Mr. Settha said th at the development of new tourist attractions We ask that you explore and develop new tourist attractions that have potential in your province. In order to increase choice and variety for tourists. In terms of improving the security system We ask that you increase security measures in tourist attractions and build confidence among tourists. This is to make them feel safe and confident in their travels. As for pushing some provinces to become world heritage sites, the Prime Minister said that it can lead to upgrading some of our provinces to be registered as world heritage sites. In order to promote tourism and build an international reputation, every province that has the potential to be registered as a World Heritage Site is requested to prepare a master plan for the conservation and development of cultural and natural resources. Survey and collect information related to potential cultural and natural resources in order to prepare documents to submit for registration as a World Heritage Site. In this regard , improving the work process Challenging KPIs must be set, requiring collaboration between the government, the public sector, and the private sector to achieve maximum results. 'I believe that with the cooperation of all of us Promoting Thailand's tourist destinations will grow and be sustainable in the long term. Thank you all for your hard work and commitment to the development of Thailand. I wish everyone success and happiness in performing their duties,' the Prime Minister said. Source: Thai News Agency