Hanoi: As the Tet (Lunar New Year) holiday approaches, many southern localities have rolled out coordinated measures to stimulate consumption, with goods having been prepared early and in ample supply, coupled with large-scale promotional programmes, helping sustain market momentum, stabilise prices and build a springboard for growth in 2026. Large-scale market-stabilisation programmes have been rolled out in Ho Chi Minh City, with goods prepared to meet a significant share of Tet-month consumer demand, helping curb inflation and reassure residents.

According to Vietnam News Agency, these efforts are part of a comprehensive strategy to ensure that the retail market remains buoyant through the year-end period. By preparing goods in advance, retailers are able to offer a steady supply of products, which is crucial in maintaining consumer confidence and price stability. The promotional programmes are designed to attract consumers and increase spending, which in turn supports the local economy.

These initiatives are seen as vital in preventing inflationary pressures that typically accompany high-demand periods such as the Tet holiday. By meeting consumer demand effectively, the local authorities aim to create a positive economic environment that will serve as a foundation for future growth.