Hanoi: Prime Minister Pham Minh Chinh attended the opening ceremony of the Spring Fair 2026 on February 2 at Vietnam Exhibition Center in Dong Anh, Hanoi. Beyond being a shopping destination, the Spring Fair 2026 is seen as a valuable platform for private companies and household businesses to access the market directly, promote their products and gradually build sustainable brands.

According to Vietnam News Agency, the fair provides a significant opportunity for businesses to showcase their offerings to a broader audience. It serves as an important venue for fostering connections between sellers and potential buyers, facilitating direct communication and business transactions.

The Spring Fair 2026 is expected to draw numerous visitors, enhancing the visibility of participating businesses. By offering a direct marketplace, the fair aims to boost the economic landscape for smaller enterprises and contribute to the region's overall economic growth.