Hanoi: The first Glorious Spring Fair 2026, currently taking place in Hanoi from February 2-13, is not just a shopping hub for the Lunar New Year of the Horse. It serves as a vital meeting point for businesses and cooperatives, linking them with consumers as well as domestic and international partners.

According to Vietnam News Agency, the fair showcases products infused with traditional flavours, including confectionery, processed agricultural goods, and highland tea. These items are presented in updated designs that maintain cultural identity while aligning with rising market standards. This approach opens up opportunities for increased consumption and gradual entry into export markets.