Government House, The government is promoting a lively tourism atmosphere during the Green Season by organizing the Amazing Beach Life Festival in 4 Beach Life areas: Rayong - Phang Nga - Phuket - Songkhla, along with planning the Thai tourism market, aiming for 2025 to be the "Thailand Grand Tourism Year". Mr. Chai Wachirong, Government Spokesperson, revealed that the government and relevant agencies are focused on driving the Thai tourism sector continuously and strategically, in line with the IGNITE THAILAND'S TOURISM policy of Mr. Settha Thavisin, Prime Minister, to stimulate Thai tourism during the off-season or Green Season, launching the Amazing Beach Life Festival project, a festival of music, sports, and art on the beach, fully organized in 4 Beach Life areas (Rayong - Phang Nga - Phuket - Songkhla), delivering a new form of tourism experience for tourists to experience throughout the year, with an expected income from tourism of 3.5 trillion baht, and discussing with all agencies to set a strategy for Thai tourism, tourism towards 2025 to be the "Thailand Grand Tourism Year", elevating Thailand to a world-class destination. The Prime Minister's Office Spokesperson stated that the Amazing Beach Life Festival project is an activity organized by the Ministry of Tourism and Sports, the Tourism Authority of Thailand (TAT), in collaboration with the government and private sectors, presenting activities in the form of Beach Life and Recreation Festival, divided according to the identities of 4 marine tourism areas: Rayong, Phang Nga, Phuket and Songkhla, by bringing together a variety of Beach Life activities, such as music festivals, sports and beach art that are popular among tourists, together in the event, along with an emphasis on sustainability through the decoration of the area with environmentally friendly materials to deliver a new form of tourism experience for tourists to experience, proving that "Thailand is good, you can travel all year round, travel in every season", attracting high-potential t ourists with high purchasing power and environmentally friendly behavior, creating a desire to travel to the area, leading to income generation for local businesses and coastal communities in marine tourism areas during the off-season. For the Amazing Beach Life Festival event, it is scheduled to be held in 4 areas from 4:00 PM to 10:30 PM, including: 1. Rayong Province Tropical Beach presents bright colors with Rayong, the city of food and source of fruits in the eastern region. July 12-14, 2024 at Laem Charoen Beach . 2. Phang Nga Province Beach Rhythms presents fun with a party atmosphere and the happiness of the Andaman Sea. July 26-28, 2024 at Phang Nga Beach. 3. Phuket Province Neon Waves: Fun at night in Patong with colors from neon lights reflecting on the surface of the sea at night. August 2-4, 2024 at Patong Beach. 4. Songkhla Province Art Paradise presents the atmosphere of the old city in Songkhla style, transforming the beach full of colorful art. August 9-11, 2024 at Chalatat Beach. Those interested can join the Amazing Beach Life Festival for free. For more information, visit the Facebook Page: Amazing Beach Life Festival https://www.facebook.com/profile.php?id=61561623323114 or call 1672 Travel Buddy. At the same time, the TAT Action Plan Integration Meeting (Tourism Authority of Thailand Action Plan 2025: TATAP 2025) has set a goal for 2025 to be the 'Thailand Grand Tourism Year', presenting the concept of Thai charm, creating a sustainable tourism image, with an emphasis on Thai tourism that can create valuable experiences, responding to every Customer Journey comprehensively, creating impressions at every Touch Point of the trip, so that tourists can tell valuable memories and make repeat trips, and promoting tourist travel from major cities to attractive cities. In addition, various activities will be organized to be consistent with the Thailand Grand Tourism Year, including: 1) Grand Festival, organizing large activities throughout the year to attract tourists Ready to facilitate trave l 2) Grand Exclusive Experience presenting a new and very special experience, Grand Privilege, such as shopping, tour packages, airline tickets 3) Grand Invitation inviting world-class people to travel and share experiences and 4) Grand Opening Celebration which will launch Thailand Grand Tourism Year in a grand way at ITB Berlin 2025 (Internationale Tourismus Borse 2025), the world's largest and most important tourism sales promotion event, 4 - 6 March 2025 in Berlin, Federal Republic of Germany. 'The Prime Minister supports the strategic promotion of Thai tourism through cooperation between relevant agencies in both the public and private sectors, as well as partners from all sectors both domestically and internationally, to promote Thai tourism throughout the year. He is confident that strategic planning that is in line with tourist areas and tourist needs will have a significant impact on economic growth, especially the designation of 2025 as the 'Thailand Grand Tourism Year', which is considered a push for tourism according to the plan, helping to promote quality Thai tourism in a tangible way,' said Mr. Chai. Source: Thai News Agency