Hanoi: The central city of Hue has recorded strong tourism growth in both visitor numbers and revenue in the first three months of 2026, raising expectations for continued expansion in the coming period. During the period, the city has welcomed more than 1.9 million visitors, up 31.3% year-on-year. Of the total, international arrivals exceeded 843,000, rising 26.7%, while domestic visitors reached over 1.05 million, up 35.2% compared with the same period last year. Tourism revenue is estimated at nearly 4.48 trillion VND (170 million USD), a year-on-year surge of 71.4%, statistics show. Hue aims to attract between 7 million and 7.5 million tourists in 2026, up 12-20% year-on-year, while earning about 15 trillion VND in tourism revenue, an increase of 15-18% compared with 2025. According to Vietnam News Agency, the significant increase in both international and domestic tourist arrivals has contributed to this remarkable growth in Hue's tourism sector. The city's rich cultural heritage, combined with strategi c marketing efforts, has been pivotal in attracting a diverse range of visitors. Local authorities have implemented various initiatives to enhance tourist experiences, which are believed to play a role in sustaining this upward trend. Furthermore, Hue's ambitious targets for 2026 reflect the city's confidence in maintaining this positive momentum. Efforts are underway to improve infrastructure and diversify tourism offerings, ensuring that the city remains a compelling destination for travelers worldwide. The projected growth in both tourist numbers and revenue underscores Hue's potential as a leading tourist hub in the region.