Da lat: An event of cultural-trade exchange co-held by the Trade, Investment and Tourism Promotion Centre of Lam Dong province and the Republic of Korea (RoK) kicked off in Da Lat of Lam Dong province on November 8. Featuring a series of cultural exchange programmes and trade promotion activities from November 7-9, the “2025 K – VietNam Pop-up Festa in Dalat” sees the participation of 102 businesses of Lam Dong and the RoK.

According to Vietnam News Agency, the event aims to strengthen cultural ties and boost trade relations between Vietnam and Korea. Businesses from both regions are showcasing a wide range of products and services, creating opportunities for mutual collaboration and understanding.

The festival includes various cultural activities designed to promote the cultural heritage of both countries. Attendees can expect to experience traditional music performances and participate in cultural workshops that highlight the unique aspects of Vietnamese and Korean cultures.

The trade aspect of the event focuses on enhancing business connections between the two regions. With 102 participating businesses, the event offers a platform for entrepreneurs to explore potential partnerships and discuss future collaborations.

The organizers hope that this cultural-trade festa will pave the way for stronger economic and cultural partnerships between Vietnam and Korea, fostering growth and mutual benefit for both regions.