Hanoi: The Vietnam Rong Xanh Awards made their debut in Hanoi on September 4, establishing a significant platform aimed at connecting culture, heritage, destinations, and innovation. This initiative seeks to honor organizations, businesses, localities, and individuals who create outstanding cultural value for Vietnam in the digital era. It represents a collaborative effort among multiple entities, including the Institute for Creativity and Digital Transformation under the Vietnam Union of Science and Technology Associations, and the Centre for Digital Transformation in Culture, Sports and Tourism under the Ministry of Culture, Sports and Tourism.

According to Vietnam News Agency, the awards are also supported by the National Authority of Digital Transformation under the Ministry of Science and Technology, along with the Rong Xanh Fellowship, Vietnam Brand Purpose, and the Stamford Global Leadership Centre. These efforts have the auspices of both the Ministry of Culture, Sports and Tourism and the Ministry of Science and Technology. This initiative underscores a commitment to fostering innovation while preserving and celebrating Vietnam's rich cultural heritage in a rapidly evolving digital landscape.