Hanoi: The Vietnam Sports Economy Summit 2026 (VSES 2026) opened in Hanoi on March 27, bringing together around 300 delegates to explore the development of sports as a new economic driver. The event, held under the direction of the Ministry of Culture, Sports and Tourism and co-organised by the Sports Authority of Vietnam, the Vietnam Olympic Committee and VietContent - a leading producer and distributor of entertainment and sports in Vietnam. Participants included representatives of management agencies, sports organisations and businesses, along with investors and experts.

According to Vietnam News Agency, the summit aims to identify strategic pathways for leveraging sports as a means to stimulate economic growth in Vietnam. By gathering insights from diverse stakeholders, the summit seeks to formulate actionable plans that align with national economic objectives. The assembly of delegates underscores the increasing recognition of sports as a viable sector for economic advancement.

Discussions at VSES 2026 are expected to cover a range of topics, including investment opportunities, policy frameworks, and the role of technology in sports development. By addressing these areas, the summit intends to create a comprehensive roadmap for integrating sports into the broader economic landscape of Vietnam.