Milan: Vietnamese firms are making their mark at the 28th Artigiano International Handicrafts Fair in Milan, the capital of Lombardy – Italy’s largest economic and cultural hub, from November 30-December 8. The annual event has attracted nearly 2,800 businesses from 90 countries worldwide, showcasing the rich tapestry of global craftsmanship. The Vietnam national pavilion, an expansive 180 sq.m treasure trove, hosts 16 outstanding enterprises exhibiting a wide range of intricate and unique handicrafts. Silk, lacquerware, ceramics, and leather products vie for attention alongside innovative eco-friendly and recycled materials, such as loofah and denim fabric.

According to Vietnam News Agency, the fair provides an international platform for Vietnamese artisans to showcase their creativity and craftsmanship to a global audience. The participating Vietnamese enterprises are not only presenting traditional crafts but are also highlighting contemporary designs that incorporate sustainable practices. This year’s ex
hibition emphasizes the growing trend of eco-friendly products, with several Vietnamese companies focusing on recycled materials to appeal to environmentally conscious consumers.

The Vietnam national pavilion stands out for its vibrant display and variety of products, attracting significant interest from visitors and potential business partners. The inclusion of eco-friendly items in the exhibition aligns with the global shift towards sustainability, providing Vietnamese artisans with an opportunity to expand their market reach. The event serves as a gateway for Vietnam’s cultural and commercial exchange, reinforcing the country’s position in the global handicraft market.