Berlin: Nearly 80 Vietnamese enterprises are showcasing their tourism products and services at ITB Berlin 2026, held in Germany from March 3 to 5. Vietnam's exhibition area stands out with spacious and visually striking booths featuring businesses' most outstanding products as well as Vietnam's cultural icons such as cyclo models and traditional ao dai attire while a Vietnamese cuisine counter has drawn long queues of visitors, adding a distinctive touch to the country's tourism promotion efforts.

According to Vietnam News Agency, the event provides a significant platform for Vietnamese firms to engage with international partners and explore new business opportunities in the tourism sector. The presence of Vietnamese enterprises at the event highlights their commitment to promoting Vietnam as a premier travel destination, showcasing the rich cultural heritage and diverse attractions the country has to offer.