Phnom penh: Despite still-muted purchasing power, Vietnamese products continue to gain traction at traditional markets and supermarkets across Ho Chi Minh City, as consumers increasingly prioritise locally made goods, from fresh food and fast-moving consumer items to processed products, for their stable quality, reasonable prices and transparent origins. Traders said consumers' preference for Vietnamese products has helped stabilise sales amid ongoing market volatility. During the Lunar New Year (Tet) holiday, locally-made goods continue to dominate market stalls, benefiting from more reliable supply, faster delivery times and smaller price fluctuations than imported products. According to Vietnam News Agency, the trend towards favoring locally manufactured goods is evident in the bustling markets of Ho Chi Minh City, where stalls brim with Vietnamese products. This preference is largely due to the perceived value and trust consumers have in the quality and origin of these goods. The competitive pricing and dependable availability of Vietnamese products further solidify their place in consumers' shopping baskets. Traders have noted that this consumer behavior is crucial in maintaining stable sales figures, even when external economic factors cause fluctuations in the market. The Tet holiday period amplifies this trend, as the demand for goods surges and consumers rely on the consistency and accessibility of local products. This shift not only supports local businesses but also ensures that consumers have access to a variety of goods without the uncertainty that often accompanies imported products. The emphasis on Vietnamese products during significant cultural events like Tet reflects broader economic and social trends within the country, highlighting a collective move towards self-reliance and appreciation for domestic goods. This transition is a testament to the resilience and adaptability of local markets in the face of global economic challenges.