Moscow: The first ‘Vietnam corner’ in a major Russian supermarket chain officially launched on June 27 at a Magnit Extra store in Moscow, as part of a joint initiative by Vietnam’s Masan Group and Russia’s Magnit Group. Featuring over 150 Vietnamese products from fresh and processed fruits to beverages, sauces, noodles, and coffee the space aims to introduce Russian consumers to Vietnam’s diverse cuisine and cultural offerings.
According to Vietnam News Agency, the collaboration between Masan Group and Magnit Group represents a significant step in promoting Vietnamese products in the Russian market. This initiative seeks to enhance cultural exchange and strengthen economic ties between the two countries through the introduction of authentic Vietnamese culinary experiences to Russian shoppers. The ‘Vietnam corner’ is expected to attract a wide range of consumers interested in exploring international flavors, thus broadening the culinary options available in Moscow.