Ho Chi Minh City:Vietnam's retail market is witnessing a surge in interest from US suppliers, driven by the country's population of over 100 million, an expanding middle class, and increasing demand for imported food. This trend is further supported by the growing bilateral trade and strong consumer purchasing power.

According to Vietnam News Agency, MM Mega Market Vietnam, along with the US Department of Agriculture (USDA) and the US Consulate General in Ho Chi Minh City, launched the 'Taste of USA 2026' programme on November 9. The programme is scheduled to run from November 12 to 25 across 12 MM Mega Market centres nationwide.

The 'Taste of USA 2026' event will highlight more than 450 US products, showcasing a range of items such as dairy products, cheese, meat, poultry, fresh fruit, nuts, and seafood. This initiative reflects the increasing collaboration between the two countries in the agricultural sector.