Hanoi:Vietnam’s official national tourism website, vietnam.travel, has surged to the second position among national tourism websites in Southeast Asia, achieving 367,050 visits worldwide in October 2026. This marks a 19.4% increase from the previous month, with the site trailing only Singapore's tourism website, according to Similarweb, a global website analytics platform.
According to Viet Nam National Authority of Tourism, beyond the increase in traffic, vietnam.travel has also shown positive user engagement metrics. The average visit duration on the site is 53 seconds, surpassing Singapore’s 44 seconds and Thailand’s 43 seconds. Additionally, the average number of pages viewed per visit is 1.92, higher than Singapore’s 1.63 and Thailand’s 1.76. Notably, 90.6% of the website's traffic comes from international visitors, exceeding Singapore’s 86% and Thailand’s 62%.
The growth and engagement indicate the expanding appeal of vietnam.travel among international audiences and reflect the effectiveness of efforts to transform the site into a more comprehensive digital platform for promoting Vietnam’s tourism. The website is undergoing a substantial upgrade, enhancing content, design, and technology to evolve into an interactive platform that supports travelers throughout their journeys in Vietnam.
A significant aspect of the upgrade is the expansion into a multilingual platform, now supporting 11 languages, including English, Japanese, and Chinese, among others. This expansion aims to reduce language barriers and bolster the global promotion of Vietnam's tourism. The site has also been redesigned for a more modern and user-friendly experience, enriching its content with images, videos, and multimedia presentations.
The upgrade includes integrating practical travel services and online booking facilities, allowing users to explore and book tours, flights, hotels, and more directly through the platform. AI technology is also being incorporated to provide real-time translation, personalized recommendations, and itinerary design, enhancing the overall user experience.
The phased implementation of these upgrades prioritizes the launch of completed features, with further services to be added as partner integration progresses. This strategic development positions vietnam.travel as a digital gateway connecting international visitors with Vietnamese destinations and service providers.
The advancements in vietnam.travel’s digital capabilities signify a major milestone in Vietnam’s efforts to promote its tourism sector globally. The improvements in user engagement, multilingual access, and online services are expected to bolster Vietnam's brand recognition as a destination and attract more international visitors.
Source Viet Nam National Authority of Tourism