Hanoi: The Ministry of Culture, Sports and Tourism, in coordination with the Gia Lai provincial People's Committee, held a forum titled 'Gia Lai Tourism - Potential and Prospects' on March 27, bringing together more than 200 policymakers, experts, investors, and tourism businesses from home and abroad.

According to Vietnam News Agency, the forum aimed to showcase the region's tourism capabilities and future opportunities to a diverse audience. The event provided a platform for stakeholders to discuss strategies and initiatives that could enhance Gia Lai's appeal as a top tourist destination in the upcoming Visit Vietnam Year 2026.

The discussions focused on leveraging Gia Lai's natural landscapes, cultural heritage, and strategic location to attract both domestic and international tourists. Participants explored ways to develop infrastructure, promote sustainable tourism practices, and foster partnerships between local authorities and private sector entities.

The forum also highlighted the importance of creating unique and engaging tourist experiences that capitalize on Gia Lai's distinctive attributes. This included the potential for ecotourism, cultural festivals, and adventure tourism, which could significantly contribute to the region's economic growth and development in the coming years.