Hanoi: The market for offerings ahead of the Vu Lan Festival in Hanoi is entering its peak, with abundant supplies and growing demand for vegetarian food, ready-made offerings, and online delivery services. Held annually on the 15th day of the 7th lunar month, which falls on August 27 this year, Vu Lan is a major traditional Buddhist holiday in Vietnam that honours filial piety and ancestors.

According to Vietnam News Agency, the increasing trend towards vegetarian offerings is notable this year, reflecting a shift in consumer preferences towards healthier and more sustainable food choices. The convenience of ready-made offerings and the rising popularity of online delivery services have also contributed to the bustling market activity as families prepare to honour their ancestors during this significant occasion.