Along with seeking partnership in the UK and Europe, Vietnamese travel firms and localities attending the World Travel Market (WTM) in London from November 7-9 have promoted the image of Vietnam as an attractive, friendly and safe destination for international tourists.
The Vietnamese pavilion covers 250 sq.m, spreading the message “Live fully in Vietnam” to the event, which draws about 5,000 businesses from 182 countries and 51,000 visitors.
This year, Vietnam focuses on popularising sea tourism and the country’s nature, culture and cities.
Various activities have been held during the event, including those to connect with international partners, art performances and the introduction of the Vietnam National Tourism Year 2023, which is themed “Binh Thuan: Green Tourism”.
Vo Anh Tai, Deputy General Director of Saigontourist, said that the UK is a promising market for Vietnamese tourism with visitors’ high spending at over 1,300 USD per day. Thanks to the visa exemption applied for five European countries, including the UK, the number of British tourists to Vietnam rose 20% each year from 2016 to 2019 before the COVID-19 pandemic broke out, he noted.
Source: Vietnam News Agency