Hanoi: The central city of Da Nang has inaugurated two 'Danang Essence' product showcase spaces, including one at the international passenger terminal of Da Nang International Airport. The initiative aims to promote local specialities, OCOP products, and regional brands to both domestic and international visitors.

According to Vietnam News Agency, the initiative was jointly launched by the municipal Department of Industry and Trade, Da Nang International Airport, the Airport Terminal Investment and Operation JSC (AHT), and other partners. This effort is part of the city's broader strategy to expand the visibility and market reach of locally made products, particularly at high-traffic destinations such as airports.

By showcasing these local products at the airport, Da Nang hopes to increase awareness and appreciation for its regional specialties among travelers. The effort is expected to provide local producers with greater exposure and opportunities to tap into both domestic and international markets.