Kuala lumpur: The 2026 Dak Lak Durian Festival opened in Buon Ma Thuot ward on August 15, aiming to promote the local durian brand, expand export markets, and enhance the global reputation of Vietnamese agricultural products. The event features 17 activities, including a specialised durian exhibition, an investment and trade promotion forum, a durian food festival, farm tours, art performances, a photo exhibition, and a running competition.

According to Vietnam News Agency, the festival is part of a broader strategy to position Vietnamese durian as a leading agricultural export. By showcasing the unique qualities and production capabilities of Dak Lak's durian, the event seeks to attract international buyers and investors. The diverse range of activities is designed to engage participants and highlight the cultural significance of durian in Vietnam.

The specialised durian exhibition is expected to be a major draw, offering insights into the latest advancements in durian cultivation and processing. Meanwhile, the investment and trade promotion forum will provide a platform for business leaders and policymakers to discuss opportunities for expanding durian export markets. Participants can also enjoy the durian food festival, which celebrates the versatility of the fruit in culinary applications.

The festival not only aims to boost durian sales but also to reinforce Vietnam's standing in the global agricultural market. The inclusion of cultural and recreational activities, such as art performances, a photo exhibition, and a running competition, underscores the festival's role in promoting community engagement and tourism in the region.