Hanoi: Deputy Prime Minister Mai Van Chinh on January 13 chaired a meeting of the State Steering Committee for Tourism, calling for new policies to remove institutional barriers hindering tourism development in 2026. Reiterating the sector's target of serving 25 million international visitors and 150 million domestic holidaymakers this year, Chinh highlighted the importance of a fundamental shift from a 'recovery mindset' to one focused on growth, competitiveness and sustainability.

According to Vietnam News Agency, the Deputy Prime Minister emphasized the necessity of implementing comprehensive strategies that address both short-term challenges and long-term objectives. The meeting underscored the need for collaboration among various stakeholders to enhance infrastructure, streamline visa processes, and improve overall service quality to attract more tourists.

The call for action comes as the tourism sector plays a crucial role in the country's economic landscape, contributing significantly to GDP and job creation. The proposed measures aim to not only increase the number of visitors but also enhance their experience, ensuring that the tourism sector remains a vital component of national growth.

The Deputy Prime Minister's message stressed the urgency of these reforms, urging relevant authorities to expedite their efforts in identifying and eliminating existing obstacles. The goal is to create a more conducive environment for tourism, thereby fostering an industry that is robust, competitive, and sustainable in the long run.