Dien bien: As the 72nd anniversary of the Dien Bien Phu Victory approaches, the landmarks of the Dien Bien Phu campaign, including A1 Hill, De Castries Bunker, the campaign headquarters, and the Victory Museum, have been pulling in crowds of domestic and foreign visitors. From April 25 to May 3, Dien Bien province welcomed roughly 75,200 visitors, a 25% year-on-year jump, including 14,500 overnight stays, generating about 122 billion VND (4.69 million USD) in revenue.

According to Vietnam News Agency, Dien Bien welcomed more than 1.4 million tourists in 2025, a meaningful contributor to local economic growth. In 2026, it is targeting over 1.6 million visitors, including more than 10,000 foreign arrivals, with total revenue projected at 2.88 trillion VND and an average stay of three days.