Hanoi: Vietnam welcomed nearly 10.7 million international arrivals in the first half of 2025, marking an increase of nearly 21% compared to the same period last year, and up 26% compared to 2019 – the ‘golden era’ of Vietnamese tourism before COVID-19 pandemic struck. The H1 figure stood at 49% of the full-year target of 22-23 million tourists, but it should be noted that the peak international tourism season in Vietnam lasts from October to March.

According to Vietnam News Agency, Asia remained the largest market, accounting for over 8.41 million visitors, which is over 78% of the total international arrivals and reflects a 21.1% increase year-on-year. Arrivals from Europe rose 26.5% to 1.34 million, while visitors from the Americas grew 8.6% to 582,800.

In the opposite direction, more than 4 million Vietnamese traveled abroad in the past six months, marking a rise of nearly 54% compared to the same period last year.