Hanoi: With strong growth momentum from 2024 (7.12 billion USD) and a clear recovery trend, experts believe Vietnam’s fruit and vegetable industry is well-positioned to achieve the export target of 8 billion USD in 2025, provided it maintains current growth and continues expanding into high-value and sustainable markets. The rebound has been driven by surging demand for durian and steady growth of key products such as coconut, processed mango, and passion fruit.

According to Vietnam News Agency, the growth in exports can be attributed to the increasing global demand for tropical fruits and vegetables, alongside Vietnam’s efforts to enhance the quality and marketability of its produce. The industry has been focusing on expanding its market presence in regions with high purchasing power and consumer interest in exotic and nutritious products.

The strategic emphasis on key products, particularly those with strong consumer appeal, has helped stabilize the industry’s growth trajectory. Durian, in particular, has witnessed significant demand, contributing substantially to the overall growth figures. Meanwhile, products like coconut, processed mango, and passion fruit have maintained steady growth, reinforcing Vietnam’s position in the global fruit and vegetable market.

Experts highlight the importance of sustainability and quality assurance in maintaining Vietnam’s competitive edge. By adhering to international standards and exploring sustainable farming practices, Vietnam aims to not only meet but exceed export expectations in the coming years.