Hanoi: A green, experiential and culture-based tourism model drawing on riverine landscapes, historical heritage and sustainable agriculture in Da Phuc commune, Hanoi, made its official debut in January 24, opening up new prospects for sustainable development following recent administrative restructuring. At the heart of the programme is a riverside camping area along the Ca Lo River, combined with visits to key local attractions, immersive experiences of traditional rituals and folk games in a festive setting, as well as agricultural tourism and creative activities that promote environmental protection. According to Vietnam News Agency, the initiative aims to revitalize rural tourism by integrating sustainable practices with cultural experiences. The programme not only provides visitors with a chance to engage with the natural environment but also supports local communities by encouraging the preservation of traditional customs and promoting local agricultural products. This innovative approach to tourism i s expected to attract a diverse range of visitors, from domestic tourists to international travelers, interested in eco-friendly and culturally enriching experiences. The development of this tourism model comes at a crucial time as Hanoi undergoes significant administrative changes, which have opened up opportunities for more focused and sustainable tourism development. The combination of natural beauty, historical significance, and community participation highlights the potential for green tourism to serve as a catalyst for economic growth in rural areas while ensuring environmental conservation. By offering a variety of activities that emphasize cultural heritage and environmental stewardship, the initiative sets a precedent for other regions looking to foster sustainable tourism practices. The success of this model in Da Phuc commune could pave the way for similar projects across Vietnam, contributing to the broader goal of sustainable rural development.