Ho chi minh city: The SIUF Vietnam 2025 Intimate Fashion and Sourcing Expo and the International Expo for Children, Baby, Maternity Expo (CBME Vietnam 2025) opened on November 13 in Ho Chi Minh City. This marks the first time both events, two of Asia’s leading trade fairs, are held in Vietnam, jointly organised by Informa Markets Vietnam and several partners. Running until November 15, the events include conferences and workshops offering insights into evolving consumer behavior, helping businesses shape brand strategies in the digital era. Business-matching activities and experiential zones also provide direct engagement between brands and consumers.

According to Vietnam News Agency, the dual exhibitions are designed to cater to two distinct sectors. The SIUF Vietnam 2025 focuses on the intimate fashion industry, providing a platform for manufacturers, suppliers, and designers to showcase their latest products and innovations. Meanwhile, the CBME Vietnam 2025 caters to the maternity and baby products industry, offering businesses an opportunity to present their goods and services to a targeted audience.

The events feature a range of activities aimed at fostering collaboration and knowledge sharing among industry professionals. Attendees have the opportunity to participate in business-matching sessions, allowing for networking and potential partnerships. The workshops and conferences scheduled throughout the exhibitions are aimed at providing valuable insights into consumer trends and the impact of digital transformation on brand strategy.

The inclusion of experiential zones is a notable aspect of the exhibitions, providing a space for brands to interact with consumers directly. These zones offer attendees the chance to experience products firsthand, enhancing consumer engagement and brand visibility. Both exhibitions are expected to attract a significant number of visitors, contributing to the growth of their respective industries in Vietnam.