Ho Chi Minh City:The city is enhancing its MICE tourism sector by transitioning from simply attracting visitors to providing integrated experiences. This strategy aims to extend visitor stays, increase spending, and generate greater economic value.

According to Vietnam News Agency, Ho Chi Minh City is leveraging its recent administrative merger to create new opportunities in the MICE tourism sector. The city has notable advantages, including a central area known for its strengths in finance, trade, and services. Additionally, regions such as Binh Duong contribute with industry, exhibitions, and business connectivity, while Ba Ria-Vung Tau and Con Dao offer marine tourism, resorts, ecology, and unique experiences.