Hanoi: More than seven years after its launch, Ho Chi Minh City's One Commune, One Product (OCOP) programme is shifting gears, focusing less on sheer numbers and more on genuine sustainability, polished branding, and building a confident global presence for Vietnam's beloved local specialities and crafts. By late 2025, the city proudly counted more than 1,000 OCOP-certified products, including over 790 three-star and 220 four-star items, produced by nearly 430 participating entities, establishing a robust base for further expansion in the years ahead.

According to Vietnam News Agency, the OCOP programme has been pivotal in promoting local economic development and enhancing the unique cultural identity of various communes. By prioritizing quality and sustainability, the initiative seeks to elevate the status of Vietnamese products on the international stage, ensuring that they are competitive and recognized for their excellence.

The programme's evolution reflects a strategic shift from merely increasing the number of products to enhancing their quality and marketability. This approach aims to empower local producers, improve production techniques, and integrate modern branding strategies, thereby appealing to a broader market while preserving the authenticity of the products.

As Ho Chi Minh City continues to invest in the OCOP programme, it hopes to inspire similar initiatives across Vietnam, fostering a culture of innovation and sustainable growth in local industries. The success of the programme could serve as a model for other regions aiming to capitalize on their unique cultural offerings and natural resources.