The central city of hue: aims to become a flagship heritage-based cultural centre, where history and modern life blend seamlessly. In recent years, the city has implemented a range of coordinated and innovative measures, including stepping up the restoration of heritage sites, reviving intangible cultural values, and integrating royal court culture harmoniously with folk traditions and contemporary cultural expressions. This approach has generated a vibrant array of artistic activities, enriching community life and creating distinctive tourism offerings. By 2030, Hue aims to become a distinctive heritage city of Vietnam, while emerging as one of Southeast Asia's leading and unique centres for culture, tourism and specialised healthcare.

According to Vietnam News Agency, the transformation strategy includes focusing on the conservation of Hue's historical architecture and landscapes, ensuring that these elements contribute to the city's cultural narrative. The efforts also encompass promoting Hue's rich history through festivals and cultural events that attract both domestic and international tourists. This strategic focus is expected to position Hue as a major cultural destination on the global tourism map.

Additionally, the city is leveraging its status as a former imperial capital to enhance its tourism appeal, highlighting the unique blend of historical and contemporary cultural experiences. The integration of royal court culture with local traditions aims to preserve the city's cultural identity while also making it accessible and engaging for visitors. The vision for Hue includes not only cultural preservation but also the development of specialized healthcare services, adding another dimension to its appeal as a comprehensive tourist destination.