Lam dong: The central province of Lam Dong is stepping up efforts to promote its tourism brand and attract more international visitors through stronger links with overseas travel businesses. The Lam Dong Investment, Trade and Tourism Promotion Centre, in coordination with the provincial Tourism Association, hosted an international famtrip delegation comprising travel and tourism service companies on August 25. The delegation, made up of executives and travel operators from Russia, surveyed tourism offerings in Phan Thiet, Mui Ne and surrounding areas on August 25-26.

According to Vietnam News Agency, the initiative is part of a broader strategy to boost the province's appeal to global tourists. By collaborating with international travel agencies, Lam Dong aims to showcase its unique attractions and hospitality, positioning itself as a must-visit destination. The recent famtrip is expected to foster new partnerships and enhance the visibility of Lam Dong's tourism sector on the global stage. The province is focusing on leveraging its scenic landscapes, cultural heritage, and hospitality services to draw more visitors from around the world.