Hanoi: Vietnam is stepping up efforts to position Ngoc Linh ginseng, one of its most prized medicinal plants, as a globally recognised premium brand, experts heard at an international scientific conference held in Da Nang on August 2. The conference, themed "Ngoc Linh Ginseng - From National Product to Global Brand," was part of the ongoing 2026 Ngoc Linh Ginseng and International Medicinal Herbs Festival. It brought together scientists, policymakers and business leaders to discuss breakthroughs in genetic conservation, biotechnology, quality standardisation, processing, traceability, intellectual property protection and market development.

According to Vietnam News Agency, the event focused on various strategies to enhance the global competitiveness of Ngoc Linh ginseng. Discussions included advancements in genetic conservation and biotechnology that could improve the plant's quality and yield. Efforts in quality standardisation and processing were also highlighted, aiming to ensure that the ginseng meets international standards and consumer expectations.

Participants at the conference emphasized the importance of traceability and intellectual property protection in building trust with global consumers. They discussed ways to implement robust tracking systems to maintain the authenticity and quality of the ginseng products. Additionally, market development strategies were explored to expand the reach of Ngoc Linh ginseng into international markets, ensuring its recognition as a premium medicinal product.

The conference served as a platform for stakeholders to share insights and collaborate on transforming Ngoc Linh ginseng from a national treasure into a global brand. By focusing on these key areas, Vietnam aims to elevate the status of Ngoc Linh ginseng on the world stage, tapping into the growing demand for high-quality medicinal herbs.