Quang ngai: With just around 20 days remaining until the Lunar New Year (Tet) 2026, the traditional Tet gift market in Quang Ngai province is undergoing a noticeable transformation. Once dominated by confectionery and imported sweets, Tet gift baskets are now increasingly filled with locally produced OCOP (One Commune, One Product) items, reflecting changing consumer tastes and values.

According to Vietnam News Agency, the shift towards OCOP products in Tet gift baskets indicates a growing preference for local specialties. These products, which are uniquely tied to their regions of origin, have gained popularity not only for their quality but also for their cultural significance. The trend reveals an increasing consumer inclination towards supporting local economies and appreciating regional craftsmanship.

The OCOP program, which promotes unique, high-quality products from different communes, aims to enhance local economic development and cultural identity. The inclusion of these products in Tet gift baskets showcases a broader movement towards sustainable and community-focused consumption. As the Lunar New Year approaches, this change in consumer behavior highlights a shift in priorities towards more meaningful and locally supportive gifting options.