Hoi an: International visitors are especially fond of hands-on traditional craft experiences and OCOP products in Hoi An ancient town, now part of the central city of Da Nang. Must-visit destinations include traditional pottery workshops, a Bodhi leaf bowl production facility, Kim Bong carpentry village, and Hoi An silk village. Most visitors not only enjoy the experiences but also buy handcrafted souvenirs, including those recognised under the One Commune, One Product (OCOP) programme.

According to Vietnam News Agency, Hoi An is widely known as a tourism hub, welcoming nearly 5 million visitors each year. These traditional items, especially OCOP products, have significantly contributed to elevating the tourism brand of Hoi An.