Hanoi: The National E-commerce Week and Vietnam Online Shopping Day (Online Friday) 2025 is set to take place from November 13-17, offering maximum promotional incentives, including discounts and promotional values of up to 100% on goods and services. A significant highlight of this year’s Online Friday is the introduction of a Mega Live session, which will provide interactive demonstrations and guidance on distinguishing genuine products from counterfeit ones, helping consumers improve their awareness and skills in identifying authentic goods.

According to Vietnam News Agency, this initiative aims to enhance consumer confidence in digital shopping by ensuring a safe and trustworthy online shopping environment. The event organizers are focused on promoting a joyful and secure shopping experience for all participants. Through Mega Live sessions, consumers will have the opportunity to engage directly with experts, gaining valuable insights into product authentication processes.

The event is expected to attract a large number of participants, including consumers, retailers, and industry stakeholders, all eager to take advantage of the promotional offers and educational opportunities provided. The organizers emphasize the importance of consumer education in fostering a reliable e-commerce ecosystem, which is crucial for the growth and sustainability of the online shopping industry in Vietnam.