Hanoi: Prime Minister Pham Minh Chinh attended the general rehearsal for the opening ceremony of the first Spring Fair 2026 at the Vietnam Exposition Centre (VEC) in Hanoi's outlying Dong Anh commune on February 1 afternoon. Taking place from February 2 - 13 at the Vietnam Exposition Centre (VEC), the event is identified as a key highlight in a series of activities to stimulate consumer demand, develop the domestic market, and promote Vietnamese brands during the Lunar New Year of the Horse 2026.

According to Vietnam News Agency, the Spring Fair 2026 aims to provide a platform for Vietnamese businesses to showcase their products and engage with consumers. The fair is expected to feature a variety of goods and innovations from local enterprises, emphasizing the promotion of Vietnamese brands and products.

The event is part of broader efforts to boost the economy, particularly in the domestic market. It serves as an opportunity for businesses to connect with potential buyers and for consumers to explore a wide range of locally produced goods. The government hopes the fair will also foster a sense of national pride and encourage the consumption of Vietnamese goods.

The Spring Fair will include various activities designed to attract visitors, including cultural performances, product demonstrations, and promotional events. Organizers expect a significant turnout, with attendees from across the country and participation from numerous industry sectors.

Pham Minh Chinh's presence at the rehearsal underscores the importance of the event in the government's economic strategy. His attendance is seen as a gesture of support for the fair's objectives and a signal of the government's commitment to bolstering the domestic economy.